About Us

Thanks for stopping by WebMagic SEO and wanting to learn more about us and what we do! My name is Matt Helphrey and I am the owner and operator of WebMagic SEO LLC. I've been in and around SEO since about 2003 when I was a younger man seeking alternative ways to earn money, aside from my two jobs I was working at the same time.

Boy, things seemed much easier way back then when you could get away ranking just about anything if you just threw enough crap links and pointed them at your properties. Unfortunately, those simple times have faded, but ranking properties and getting traffic is still possible assuming you are using the right methods with the right tools.

And that is exactly why I started WebMagic SEO. Not only to point people in the right direction in terms of strategies, but also to help them with all of the tedious tasks it takes to get the job done these days using proprietary tools we've developed right here.

SEO Tools Created By Actual SEO Pros

Not all tools are created equal. Here's a news flash; people will try to sell you anything just to make money. So we're taking a fresh approach here at WebMagic SEO. Instead of promoting a new tool each week, we're only going to promote tools that are proven to work and actually bring results. Then we concentrate and focus on making those tools better.

I see so many self-proclaimed SEO gurus constantly promoting tools to their group of followers, without any real proof that their tools actually bring results! Do they work? Sure, they work functionally, but most of the tools are seriously not needed and are just a complete waste of money and efforts.

Rest assured that all of the tools we build here are tools that we ACTUALLY USE daily and use them because they are needed and because they make our lives easier and our clients' pocket books fatter. Truth.

Since the day I started doing SEO I've been wasting my time and money on absolute junk until one day I got fed up and finally decided to outsource the creation of tools I wanted and KNEW would actually help me make more money with SEO. Eventually I learned how to code myself, and brought on a team of skilled developers to focus on providing quality in-house tools to bring results to the growing number of local clients we were getting.

Now with the advent of WebMagic SEO, you too now have access to many of the same tools we use everyday here to bring higher rankings, more traffic and more leads.

And if you are a business owner with absolutely no knowledge of SEO or how to get leads online, just outsource it to us! We'll work with you to come up with a fair lead price to guarantee ROI so that it's a win-win for both parties involved.

Partner Up With Us Or Outsource Your Tools To Us

Not only do we build SEO tools and offer them for sale here, but we also like to take on partners and build tools for other SEO pros as well.

I will admit, as long as I've been doing SEO I still do not know it all. Certainly there are a TON of strategies, methods and loopholes that I have never even thought about or knew existed.

So if you have a certain strategy that you know about and want to scale it up through web automation and don't know of any tools for sale that do what you need, we want to work with you to make it happen.

We can collaborate our thoughts and skills and work together, or you also have the ability to just hire us to create the tool for you.

Either way, we'd be happy to have a conversation about it and look forward to discussing your needs.


Matt Helphrey


Matt has been involved full-time with web development since 2006. He specializes in SEO, website design, conversion rate optimization, and coming up with innovative ways to deliver more leads using the powers of the internet.

He is the owner/operator of WebMagic SEO LLC, which has been offering a multitude of web based lead generation services for the last 8 years.

With his expertise in these fields, Matt has managed many successful website launches for clients across various industries. His attention to detail and dedication to customer satisfaction result in websites that are customized for each business' unique needs.

Darin Apland


Darin resides in Lincoln, NE and has been working with and helping local businesses for over 15 years now. With a Marketing degree from the University of Nebraska, Darin understands what it takes to deliver new customers to just about any business imaginable.

He’s worked with a wide range of businesses, from start-ups to Fortune 500 companies, delivering new customers and increased revenue.

He specializes in local business marketing and branding campaigns that deliver results. He has been a dedicated member of the WebMagic team for 5 years.

Brandon Bral


Brandon, also a resident of Lincoln, NE, is a talented, 20-year veteran of sales. He has the experience necessary to help your company grow and develop into something great. Brandon will work alongside you to find out what makes your business unique and how he can best contribute.

He takes pride in his work, which shows in the relationships he builds with clients and colleagues alike. With over two decades of success under his belt, Brandon has worked hand-in-hand with many local businesses - helping them reach their goals through hard work and dedication.

He has an extensive background in customer service, project management, communications, leadership development and general management.